Augmented Reality

Augmented Reality and Virtual Reality

We have been building Augmented Reality since it has become commercially available and since mobile devices were capable of running such applications.

We offer various AR solutions including

  •  Mobile apps
  •  experiential
  •  Web based

Augmented realty is creating a digital overlay over a real world image in real time.

The overlay can be informative, example location information linked to GPS coordinates, or visual example a 3d model, image, or video displayed when a marker or trigger is scanned with the device used.

AR has many applications. In the industrial environment it is being used to guide machine or component placement.

Augmented Reality has become a part of entertainment for mobile device users. In the media world it has become a way to engage with users and to portray messages.

According to Wikipedia:

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the environment and its objects is overlaid on the real world. This information can be virtual or real, e.g. seeing other real sensed or measured information such as electromagnetic radio waves overlaid in exact alignment with where they actually are in space

Virtual Reality on the other hand is an immersive technology. It places the user inside a digital experience. We can develop for mobile VR. This used a headset with a tray for a mobile device. Google Cardboard, Zeiss, and Sumsung Gear have become available in recent years and opened a new world.